FROLOV HAS A LINGERIE AESTHETIC THAT INCLUDES SHEENY LUXE FABRICS, ALL-THINGS DELICATE LACE, AND EMBELLISHMENTS (SOMETIMES FROM HEAD TO TOE).
GARMENTS CREATED BY IVAN FROLOV ARE WORN BY RITA ORA, GWEN STEFANI, DUA LIPA, DOJA CAT, MONATIK, MILLA JOVOVICH, VERA BREZHNEV, MASHA EFROSININA, AND OTHERS.